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Personas have been a staple of design for years. They give us a simple story: “Sarah, a manager who’s always pressed for time,” or “James, a new hire who struggles with onboarding.” By putting a face on a segment, personas make it easier for leaders to imagine how their people might interact with a new experience, service, or product. At the start of a project, that’s useful. Personas help create focus, spark empathy, and get stakeholders on the same page. The problem is that

Organisations are continuing to invest heavily in employee experience transformation, but the results often fall short when the wrong vision or method is applied. As a result, engagement scores stagnate, attrition remains costly, and yet, employees increasingly expect consumer-grade personalisation in their workplace interactions. Despite well-intentioned programmes, most initiatives still treat employees as part of broad groups and personas: new hires, high potentials, or ma

Last week Meta jaw-dropped the world with a new piece of kit:   Ray-Ban AI glasses with a built-in display . They are the most advanced AI glasses to ever hit the market. They look like normal glasses, but they show you messages, translate conversations in real time, and guide you through tasks with on-screen prompts. Pair them with Meta’s new neural wristband, and you can control them with tiny hand gestures. Cool? Definitely.   Innovative? 100%.   But if you might already b